Portfolio

Nate Bending

Direct Response Copywriter & Marketing Strategist

I write the ads, emails, and sales pages that turn cold traffic into booked calls and buyers. Six years in across mental health, SaaS, finance, and ecommerce, writing the copy behind campaigns that have driven millions in client revenue. You get the strategy and the words from the same person, so nothing gets lost between the idea and the click.

natebending@gmail.com | (541) 602-6891 | LinkedIn

Good copy without strategy is noise. Good strategy without copy never makes it to market.

I bring both.

If you are hiring a copywriter, you do not need prettier sentences. You need leads, booked calls, and sales. That is the only reason this page exists.

For six years I have written the ads, emails, landing pages, and sales pages behind campaigns in mental health, supplements, SaaS, legal, finance, and ecommerce. Different industries, same job every time. Find the angle, name the objection, write the line that gets the click.

Performance Copywriting

Ads, landing pages, outbound, lifecycle emails, and long-form sales pages. Every piece written backward from one conversion goal, not forward from a blank page.

Creative Strategy

Before the copy comes the angle. I dig for the pain point, the objection, and the offer position that makes the rest write itself.

Funnel Thinking

A cold prospect and a warm one do not read the same way. I match the message to the stage, from first impression to repeat order.

Cross-Industry Adaptability

Healthcare, SaaS, legal, finance, ecommerce. I get fluent in a new market fast and write like an insider, not a tourist.

  • Wrote the landing page behind a TikTok ad strategy that drove $30M+ in client revenue.
  • Built B2B outbound sequences for legal, SaaS, EV charging, and finance, written to start conversations with hard-to-reach decision makers.
  • Wrote full-funnel DTC campaigns spanning cold traffic, conversion, abandoned cart, and retention.
  • Turned dense SaaS and industrial messaging into landing page copy a buyer can actually follow.

Performance Ads

3 samples
Mental Health Clinic Acquisition Ads
B2B Lead Generation | Mental Health Marketing Agency
B2B Ads
Audience
TMS and ketamine clinic owners who need more qualified, educated patient inquiries
Objective
Generate qualified inbound inquiries by educating prospects before the first call
Result
Created ad angles designed to improve lead quality and reduce wasted spend
Pain Point Ad
The Patients Who Need TMS Usually Aren't Searching for TMS They're searching for relief. Options. A next step when medication hasn't given them the outcome they hoped for. Most of them don't know TMS exists. And if they don't know it exists, they'll never find your clinic. That's the gap our patient acquisition system is built to close. We help TMS, ketamine, and other mental health clinics reach qualified people in their local area, educate them before the first call, and bring in patients who already understand the treatment and want to get started. Featured in Psychology Today. Built around the patient journey, not just ad volume. Watch the free training to see how it works.
View Full Sample →
Ecommerce Agency | Multi-Angle Ad Campaign
B2B Lead Generation | Ecommerce Marketing Agency
B2B Ads
Audience
Ecommerce store owners spending on ads but unsure whether the real constraint is creative, funnel, offer, or economics
Objective
Start qualified conversations by challenging the assumption that more ad spend alone creates scale
Result
Developed campaign messaging for qualified inbound call generation
Trust and Credibility Ad
Marketing Agencies Have Been Lying To You Marketing agencies that "guarantee" high ROAS are probably lying to you. The truth is, they can't really guarantee anything. Especially if they haven't even examined your business in the first place. Hundreds of store owners have been manipulated by these agencies and contract contingencies that don't require them to actually get you the results they promised. At [Agency], we think that's pretty messed up. So we perform an in-depth analysis of your business and only work with ecom stores we know we can generate revenue for. Don't let other agencies trick you into believing they can "guarantee" a 1.2x, 1.5x, 2x, or higher ROAS. Instead, let's see how we can work together to make your business more profitable.
View Full Sample →
Anti-Aging Skincare | Full Funnel Campaign
DTC B2C | Organic Skincare Brand
Full Funnel
Audience
Women 35+ seeking simpler, less aggressive skincare alternatives
Objective
Drive awareness through to purchase and repeat orders across the full funnel
Formats
Top of funnel, middle of funnel, bottom of funnel, and retention ads across Meta
Top of Funnel Ad
What If You Could Skip the Botox? Made from 100% organic ingredients There's a reason women are ditching expensive injections and complicated routines for something simpler. Healthy, glowing skin doesn't require a dermatologist's waiting room or a credit card bill that hurts to look at. Now you can: ✅ Have amazing skin without a rigorous skincare routine ✅ Get everything you need without overpaying ✅ Use science-based anti-aging ingredients that actually work Tap 'Shop Now' to begin your journey to perfect skin.
View Full Sample →

Email & Outbound

5 samples
Serialized Storytelling Sequence | TikTok Pivot Campaign
B2C Nurture | Ecommerce Marketing Agency
B2C Nurture
Audience
Ecommerce store owners who had plateaued on Facebook ads and needed a new growth channel
Objective
Drive discovery call bookings by building curiosity across a multi-email narrative arc
Angle
Narrative email arc that turns a channel pivot into a curiosity-driven growth story
Email 2 of 5 — The Story Builds
Subject: The Success Story Of Dave Let me take you through the journey of one of our clients (we'll just call him Dave). About a year ago, we successfully scaled Dave's store using Facebook ads and things were going pretty smoothly. Dave owns a nutritional supplement brand and we won't lie, even though he'd had success we were struggling to take his store to the next level. You see, Dave's product is in a highly competitive niche and even though his store is definitely above average... something was holding it back. Nobody seemed to know what the issue was. Looking back now, it seems like almost every day we were in Facebook tweaking and testing something new for his store. Dave was starting to believe that his business had reached its ceiling. But we knew there had to be another solution. And then it all changed. P.S. Tune in tomorrow to find out what we did to finally start scaling Dave's store again.
View Full Sample →
B2B Outbound Sequence | EV Charging Industry
B2B Lead Generation | Field Service Company
B2B Outbound
Audience
EVSE manufacturers evaluating field service and repair partners with 4-hour SLA capabilities
Objective
Book discovery calls with decision makers at major EV charging manufacturers
Result
Built outbound messaging designed to start conversations with EVSE decision makers
Cold Outreach Opening Email
Subject: Why the top EVSE manufacturers chose us Hi {{FirstName}}, When a charging station goes down, the repair timeline becomes part of the customer experience. A 2 to 3 week service window means lost revenue, frustrated drivers, and more pressure on your support team. We help EVSE manufacturers get qualified technicians on-site within a 4-hour SLA across key markets, so downtime gets handled before it becomes a larger brand problem. Worth comparing notes on your current service coverage?
View Full Sample →
B2B Outbound Sequence | SaaS Email Revenue
B2B Lead Generation | Email Marketing Agency
B2B Outbound
Audience
SaaS companies with undermonetized email lists and untapped revenue potential
Objective
Book discovery calls by reframing the email list as an overlooked revenue asset
Angle
Reactivation angle built around dormant trials, inactive subscribers, and lower-friction conversion paths
Cold Outreach Opening Email
Subject: {{companyName}} is sitting on a gold mine Hi {{firstName}}, {{companyName}} is sitting on a gold mine. You already have the land claim and the resources, you just need the hard-working miners ready to get those nuggets. If you're wondering what the hell I'm talking about... it's your email list. All those potential customers are just sitting there like shiny bright chunks of gold begging for your metaphorical pickaxe to save them from the darkness. Our email strategy has helped SaaS companies like {{companyName}} generate revenue from their existing list without costs from ads, PPC, and other channels that require a larger investment. It's getting cold down there in that mine {{firstName}}, let us help you get to them before it's too late.
View Full Sample →
B2B Outbound Sequence | Law Firm Growth
B2B Lead Generation | Legal Marketing Agency
B2B Outbound
Audience
Independent attorney firm owners relying on referrals and struggling to grow their practice
Objective
Book discovery calls with attorney firm owners across multiple practice areas
Result
Created outbound messaging designed to generate conversations with qualified attorney prospects
Cold Outreach Opening Email
Subject: The second job most attorneys didn't sign up for Hi {{firstName}}, Most firm owners didn't start practicing law because they wanted to manage intake, follow up with leads, and wonder where the next signed case is coming from. But growth turns into a second job fast. We help {{practiceType}} attorneys in {{city}} create a steadier flow of qualified inquiries, so more of your time goes toward the work only you can do. Worth a quick conversation?
View Full Sample →
B2B Outbound Sequence | Industrial Process Safety
B2B Lead Generation | Industrial Safety Software
B2B Outbound
Audience
Operations and HSE managers at oil and gas, chemical, energy, and manufacturing companies responsible for procedure management and compliance
Objective
Book discovery calls by connecting poor procedure management to real operational and safety risk
Result
Built outbound messaging designed to start conversations with industrial safety and operations decision makers
Cold Outreach Opening Email
Subject: Half your incidents trace back to one thing Hi {{FIRST NAME}}, Mistakes are costly. At least half of human-caused incidents trace back to a procedure that was hard to find, hard to follow, or quietly out of date. If your people hesitate before they trust a procedure, that hesitation is the risk. ATR's SmartProcedures was built to close it. Automated formatting, personalized guidance, and risk-based analysis keep your procedures consistent and compliant across the operation. Open to a quick chat about how SmartProcedures could tighten your procedure program?
View Full Sample →

Sales Pages

2 samples
Long-Form Sales Letter | Done-For-You Ad Management
B2C Direct Response | Ecommerce Marketing Agency
Long-Form DR
Audience
Profitable ecommerce owners who feel trapped managing every aspect of their business
Objective
Sell a done-for-you ad management service by agitating the owner vs. employee identity
Angle
Repositioned ad management as a way to remove the founder from day-to-day creative bottlenecks
Opening Hook
Discover how to take back your time while scaling your store like magic... Did you start your e-commerce store to stare at a computer screen for hours every day? Writing, testing, and tweaking ads until you find yourself asleep, drooling over your keyboard? We didn't think so... You built an escape pod from the 9 to 5, an asset that makes money while you do whatever the f*ck you want... A cash machine that lets you rake in the dough from anywhere with a wifi connection. So why are you still working like an employee of your business and not like the owner?
View Full Sample →
Long-Form Sales Page | Business Acquisition Course
Info Product | $997 Offer
Long-Form DR
Audience
Business owners interested in acquisitions but hesitant due to complexity and lack of experience
Objective
Convert skeptical prospects into $997 course enrollments
Result
Repositioned the offer to increase purchase intent and qualified enrollment interest
Opening Hook
How to Buy Your First Business Without a Finance Degree, a Fortune, or a Single Deal Under Your Belt Stop treading water and finally grow your business into the success you've envisioned. If you feel: Frustrated that your business isn't growing as fast as you expected or isn't as profitable as you predicted Burnt out over the long hours that you've poured into your work, only to be disappointed with the results Fed up with your 9-5 and know there has to be a way to make a living your way Then you've found the right place. We've been able to help hundreds of business owners AND employees grow and start the businesses they dreamed of.
View Full Sample →

Landing Pages

1 sample
Landing Page | TikTok Ads for Ecommerce Brands
B2B Lead Generation | Ecommerce Marketing Agency
Landing Page
Audience
Ecommerce store owners spending on Facebook ads but feeling the squeeze of rising CPMs, iOS 14.5 tracking losses, and increasing competition
Objective
Drive discovery call bookings by creating urgency around a real platform opportunity before it became as saturated as Facebook
Result
Generated over $30 million in client revenue through the TikTok ad strategy featured on this page
Hero Copy — Early Mover Angle
How These Ecom Brands Are Dominating The Competition With TikTok Ads Remember what advertising was like on Facebook back in 2015? There's one word that pretty much sums it up. CHEAP. Back then CPMs were like $3. What if you could spend that today? We can't offer you a time machine but believe it or not, we work with brands that are spending that right now. How? By using our God-Mode System with TikTok ads. We have a proven strategy that gets twice as many eyes on your ads for half the price. Just like it's 2015 all over again.
View Full Sample →